Business Analytics

Gain insight. Optimize results.

The ability to create a competitive advantage with analytics has surged in the past 12 months, and it is having an impact on the bottom line.

Analytics: The widening divide

In this second joint study from MIT Sloan Management Review and IBM Institute for Business Value, we see a growing divide between those companies that, on one side, see the value of business analytics and are transforming themselves to take advantage of these newfound opportunities, and those, on the other side, that have yet to embrace them. Using insights gathered from more than 4,500 managers and executives, our 2011 New Intelligent Enterprise Global Executive Study and Research Project identifies three key competencies that enable organizations to build competitive advantage using analytics.

Further, the study identifies two distinct paths that organizations travel while gaining analytic sophistication, and provides recommendations to accelerate organizations on their own paths to analytic transformation.